Your newsletter's effectiveness can be measured by asking whether it builds relationships with your subscribers, increases retention and engagement, and strengthens loyalty.
A good acquisition email will move prospects faster through the conversion funnel, drive additional revenue to your business, and target users who have shown an interest in your product or service.
Your hard-won customers can be kept by using retention emails as an email campaign strategy.
Small businesses can benefit from promotional emails to drive sales and sign-ups, as well as increase product offerings.
